DJ and record producer Naughty Boy is the star of PETA's new advertisement, which sees him relaxing with his cat Naughty Bob above the caption 'It's Naughty Not to Neuter'.

The DJ - real name Shahid Khan - who is best known for his debut album Hotel Cabana, commented 'There's no excuse for not neutering. Animal shelters are severely crowded with dogs and cats, and that will continue as long as too many puppies and kittens are being born. We can fix the problem by "fixing" our dogs and cats'. Other PETA supporters include Paul McCartney, Ricky Gervais and Simon Cowell.